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Why there is a marketplace that is made up of private funders who are willing to lend capital to businesses. These lenders offering business funding go right to the source making it more efficient for borrowers to find investors and lenders to find borrowers. Because traditional funding sources are making it so difficult to match lenders and borrowers. The best step to take is accepting help from a professional who has access to these funding sources. This is especially important given the right credit market. The investment may take the form of equity or debt. They are called angels because this type of funding seems heaven sent to an entrepreneur having trouble locating start up funding for business.